Social Commerce – The Shift to Social Media Shopping

Social Commerce – The Evolution
Social commerce is different from traditional e-commerce, or more of an extension of e-commerce. Social commerce basically makes use of social media sites like Facebook and Twitter. The method that is employed in this type of commerce is rather simple in its essence. Business owners or people who are related to sales use these sites to interact with the potential and existing customers. They make use of several techniques to encourage online selling of their product or service. To simplify the concept, one can say that when e-commerce is conducted using social media sites, it is termed as social commerce. But what differentiates social commerce from e-commerce is commerce through social media evolves from a relationship basis where e-commerce is more transactional.

Social Commerce = Opportunity
There is a growing trend among businesses to use social media for commerce to increase their sales. This is without doubt a great opportunity for businesses. The system of social commerce is based upon interaction. This gives a business much better chance of increasing sales because through these sites they are actually able to convey their message and motto to their customers.

The question that now arises is what is the point of social e-commerce? Using these sites a business can create a platform where potential customers can get advice from other people. There are many products and services that are for sale today and this very large variety can be a source of confusion for the customer who can’t decide whether to go for the product or not. Using social media, the business creates an environment where the existing customers serve as an important tool in convincing the potential customers to buy the product there and then.

Relationships Matter in Social Commerce
This is done through a series of product recommendation and building relationships though customer interaction, after all social media drives relationships which breeds trust which enable social commerce. Using sites like Facebook and Twitter the business sets up its product or service for reviews or ratings. Through this system it is able to generate feedback about its products and this in turn serves as ‘trusted’ advice to the new client. When the client sees that other people are making use of product/service and are benefiting from it, they are encouraged to buy the product. Since commerce through social media is an extension of e-commerce, the product can be bought online.

Facebook Commerce
When it comes to Facebook commerce or commerce through other sites, the product is sold using these sites. There is the facility of shopping carts available that allows the customer to buy the product there and then from the site without having to visit any other site. Facebook for instance uses Facebook Open Graph that allows the trade of goods to be carried on using Facebook. To help businesses, the site has also introduced tools such as I frames that allow businesses to learn more about their clients. Although the idea of social commerce is relatively new, there are many businesses that are currently making use of this service, and are benefiting from it. There are more firms that are taking up this concept and from the looks of it social commerce is going to get more developed as firms come to realize the fact that it has a lot of scope and potential.

2 Reasons Why Facebook Commerce Is Poised To Grow

These past 3 years, both mobile commerce as well as Facebook commerce have begun to draw a lot attention from the ecommerce community. There are a lot of research findings and stats available all over the internet. But though the figures are generally the same, the opinions as to what they might mean differs among ecommerce experts. Some caution about being too optimistic while others say that mobile commerce and social commerce, especially Facebook commerce, is a natural ecommerce progression.

Mobile Commerce Growth

Mobile commerce was supposed to take off in a big way in 2009 but it didn’t. The 2008 economic downturn might have something to do with that. However, mobile commerce is still growing and it is expected that 12% of all ecommerce transactions will go through a mobile device by 2014.

Just a few years ago, there were just a few smartphone models around and you could count the number to tablet models on one hand. Today, along with the iPhone, there are a countless number of Android, Blackberry, Windows, Bada and Symbian based smartphones in the market. In the tablet world, there are now about 85 tablet models to choose from.

The growth in the mobile device industry has resulted in the growth in mobile commerce. Many users started off using mobile devices to research items before purchasing them later via their laptops and desktops. This was because they were unsure of mobile commerce security, there were not many mobile version of sites available and smartphone screens were too tiny to make it comfortable to navigate an online site comfortably.

However with smartphone screens increasing in size, mobile security becoming more evident and more sites offering mobile friendly versions, the mobile commerce train in does not look like its due to make any stops soon.

Convenience Of Facebook

No long ago, ecommerce experts were saying that selling on Facebook would fail because people go on Facebook to socialize and not to shop. Stats now show that 25% of Facebook users would shop on Facebook. Facebook has now become one big online mall where you can catch up with friends, enjoy a video or 10 and shop at your favorite store because it has become so convenient to do so. Convenience has always been the backbone of ecommerce and it is really evident on Facebook commerce or f-commerce.

With Facebook adding millions to its user base every and 25% of whom could be potential shoppers, Facebook commerce is bound to grow.

With this realization, the big names in ecommerce solutions have created social store apps for their merchants in order take advantage of this potential revenue earner.

Granted, it is still early days for Facebook commerce but growth has been steady. Though shopping on Facebook will not overtake conventional online shopping anytime soon, it still has to be taken seriously as a decent avenue for sales.

2 Reasons Why Facebook Commerce Is Poised To Grow

These past 3 years, both mobile commerce as well as Facebook commerce have begun to draw a lot attention from the ecommerce community. There are a lot of research findings and stats available all over the internet. But though the figures are generally the same, the opinions as to what they might mean differs among ecommerce experts. Some caution about being too optimistic while others say that mobile commerce and social commerce, especially Facebook commerce, is a natural ecommerce progression.

Mobile Commerce Growth

Mobile commerce was supposed to take off in a big way in 2009 but it didn’t. The 2008 economic downturn might have something to do with that. However, mobile commerce is still growing and it is expected that 12% of all ecommerce transactions will go through a mobile device by 2014.

Just a few years ago, there were just a few smartphone models around and you could count the number to tablet models on one hand. Today, along with the iPhone, there are a countless number of Android, Blackberry, Windows, Bada and Symbian based smartphones in the market. In the tablet world, there are now about 85 tablet models to choose from.

The growth in the mobile device industry has resulted in the growth in mobile commerce. Many users started off using mobile devices to research items before purchasing them later via their laptops and desktops. This was because they were unsure of mobile commerce security, there were not many mobile version of sites available and smartphone screens were too tiny to make it comfortable to navigate an online site comfortably.

However with smartphone screens increasing in size, mobile security becoming more evident and more sites offering mobile friendly versions, the mobile commerce train in does not look like its due to make any stops soon.

Convenience Of Facebook

No long ago, ecommerce experts were saying that selling on Facebook would fail because people go on Facebook to socialize and not to shop. Stats now show that 25% of Facebook users would shop on Facebook. Facebook has now become one big online mall where you can catch up with friends, enjoy a video or 10 and shop at your favorite store because it has become so convenient to do so. Convenience has always been the backbone of ecommerce and it is really evident on Facebook commerce or f-commerce.

With Facebook adding millions to its user base every and 25% of whom could be potential shoppers, Facebook commerce is bound to grow.

With this realization, the big names in ecommerce solutions have created social store apps for their merchants in order take advantage of this potential revenue earner.

Granted, it is still early days for Facebook commerce but growth has been steady. Though shopping on Facebook will not overtake conventional online shopping anytime soon, it still has to be taken seriously as a decent avenue for sales.